In this post, I’ll discuss how to choose and buy a domain name for your handyman business website that will bring in loads of new business and keep you busy.
If you’ve reached this page, you’re probably already aware of how important the Internet is, so I won’t bore you with the statistics. I’ll just say that there are a LOT of google searches everyday for local service providers such as handymen and you NEED a website.
As a handyman, you just won’t have the budget that allows for standard forms of advertisement such as TV, radio, or direct mail. So, instead you will utilize a cheaper, and as far as I’m concerned, a more effective form of advertising: YOUR HANDYMAN WEBSITE.
A good domain name is the first piece of the Internet marketing puzzle, and it will help tremendously if you choose wisely.
Here is a list of guidelines to follow when choosing your handyman domain name. These are guidelines only and you may need to slightly bend these rules. I assure you that the closer you stay to these rules, the better off you will be and the more business you will gain from your website.
Use your business name
Your domain name doesn’t have to be your business name, but if you have a unique business name, use it! This is a great way to help brand your new business.
Depending on what your business name is, you may want to include a keyword along with the business name. Hopefully you followed the guidelines from my post Handyman Business Names: The Ultimate Guide, and your business name already includes an excellent keyword.
Using your business name in your domain name looks really professional to your customers and could help you look like a bigger establishment. This helps gain trust instantly with your customers. Although, this may be less SEO (search engine optimization) friendly, it is still a very good option.
There are plenty of other things you can do to rank in the search engines so if your business name is available, go for it!
Include a keyword
A keyword is a word that you think somebody would type into a google search in order to find you. For example, Internet users would type the keyword “handyman” into google if they were looking for a handyman. If you are specializing in a certain type of home improvement or repair, try to include the most commonly used word or words to describe that service in your domain name. Let’s say you live in Chicago and shelving is your claim to fame. If you could get the domain name www.chicagoshelving.com you’d be leaps and bounds past your competitors because there are hundreds of people typing “shelving in Chicago” into google and other search engines every month. As a handyman, you will have several keywords that could bring you customers. By including a primary keyword that is related to your business, you are going to get highly targeted traffic. People who want what you are selling.
Including a keyword in your domain name is important because it helps Google, Yahoo, Bing, and other search engines recognize your website as a match for what the customer is typing in. Search engines use an algorithm that take several factors into account when returning search results. The domain name has a large effect on how good you look to the search engines.
Keep it Short
Keep your domain to 3 words or less. You’re going to be using your domain name while conversing with customers. If it’s short, it will roll off the tongue better, and your customers are more likely to remember it.
Easy to spell
This is the same as with your business name. If you’re customers can’t spell it, they’ll have more trouble finding you. You want to make it as easy as possible for your customers to reach you.
Many people will look at a domain name to determine if they want to visit that site. If you have a domain name that tells your customers exactly what you do, you’re chances of converting those customers goes up dramatically. Remember to keep it short though. FenceRepairinChicagoIllinois.com is very descriptive but it’s not an ideal domain name because it’s way to long.
Keep your customers in mind
This is probably the most important factor to keep in mind. Creating a domain name that appeals to the search engines is great, but in the end you need to appeal to your customers. Try to keep their thoughts in mind. What would you think if you saw your domain name? Don’t come off spammy by just using a bunch of keywords. Try to effectively communicate the services you offer or brand your handyman business.
Registering Your Domain Name
Now that you’ve brainstormed that excellent domain name, it’s time to go register it. This is extremely easy and several services offer the ability to register domain names.
**Important** I highly recommend registering your domain name with your web hosting company. I discuss web hosting in more depth in the next post of this series.
The web hosting service I recommend is below. You can visit that site to see if your domain name is available as well.
Visit the link above and enter your domain name to see if the .com is available. If so, lucky you! It took me about 50 tries before I found a domain name that I liked that was actually available.
Just make sure you get a .com. (.net and .org would be your second options, but I’d stick to .com unless I had absolutely no other choices.)
I know this can be a lot to take in, but don’t get discouraged. If you take the time to find even a half way decent domain name, you’ll be ahead of most of your competition. This is a great way to get a leg up on those guys that have been handymen for 30 years. Typically they are either too lazy or just not interested in learning to market this way.
I promise it’s worth it!
Any questions? Please leave them in the comments below.
Next Step: Setting up web hosting.