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Famous Author Shares the Secret To Keeping Customers

As a professional handyman, it’s important to keep your customers coming back for more because that’s where the money is.

In fact, I bet that if you looked at just about any handyman business’s numbers, more than 50% of their revenue will be from repeat customers. And for most, existing customers will make up more like 80% of revenue.

There are plenty of strategies out there to help you keep customers loyal – and most of them are great. You should implement as many as you can.

But, I’ve never heard the fundamentals of keeping customers put so concisely as in Neil Gaiman’s commencement speech. Check it out below.

The whole speech is great and I highly recommend you watch the whole thing. But if you just want to hear the part about how to keep customers, skip to minute 14 in the video.

I think you’ll find it enlightening.

If you don’t know him already, Neil Gaiman is successful author who wrote books like “The Graveyard Book.” (Great book by the way.)

I think what he says in this speech is brilliant and completely accurate.

The truth is that when it comes to standing out from the competition and keeping customers, the bar is set pretty low. You don’t have to be the best, fastest, or most knowledgable handyman in the world to run a successful business.

If that was a requirement, my business would have failed because I barely had any experience. I learned most of what I know while actually working for customers and following how-to videos on YouTube!

But, thankfully, there are other ways to add value to customers as Neil points out so well in his speech.

So, if you haven’t already, make time to watch the video above. My hope is that it brings you some confidence and motivation. Or at least a little chuckle.

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  • Wade Kulesa December 16, 2016

    Hey Dan, thanks again for more great advice. I loved the ending where he says to pretend to be someone who knows how to do something. Kind of my life story! Really enjoyed the video. Keep the good stuff coming! Merry Christmas to you and your family.

  • Steven Caudill December 17, 2016

    Thanks for the video. It was great advice. I now understand the method of a colleague of mine a little better. He is great to be around and does very good work – rarely delivers on time – but is usually covered up with work and makes good money.

  • Adam Sharpley May 17, 2017

    Extremely beautiful piece of advice, specially from a person who did it all, saw it all, struggled, worked hard and survived to share his beautiful experiences to serve as a beacon for the youngsters to follow.