Learn How To Start Or Grow A Handyman Business
How to Start a Home Repair Business

How To Start a Home Repair Business In 5 Easy Steps

Starting a home repair business is a great way to get your feet wet as an entrepreneur.  There is a fairly low barrier for entry because you can easily start out as a one person operation and the cost to start up is low.

I started my handyman business as a one man operation in 2012 and continue to operate in this manner.  It’s very profitable, low risk, I work for myself, and most importantly, I enjoy it.

During the last few years as a professional handyman, I’ve learned a ton.  In this article I share a simple, step by step process for starting a home repair business. Obviously, this is somewhat simplified, but it should be enough to point you in the right direction.

Since you are interested in starting a home repair business, you are probably handy and posses most of the skills required, or at least enough handyman skills to get started.  A common misconception most people have about this industry is that you need to have a ton of construction experience and know how to do everything.  This just ins’t so and I’m living proof.  If you have the desire to help people, can work well with your hands, and can solve common problems with a home, that’s all you really need.

Ok, so enough talking about why this business is so great, lets get down to how to start a home repair business.

It’s as easy as 1,2,3………4,5,6…….7,8….OK, there’s a few steps.

As with any other business, there should be a lot of thought and planning during the initial setup.  I’m not a fan of writing a business plan and believe it’s only necessary if you are trying to get outside funding.  However, forming a strategy and doing some planning are crucial to business success.

Step 1:  Are you cut out for this business?

The success of your home repair business isn’t going to be determined by how smart you are or how well you planned your attack from the beginning, the long term success of your business will be determined by your motivation.  If you don’t enjoy what you are doing, the motivation will slowing wither away and so will the profits.

Another thing to consider is whether or not you are a self starter or need direction in order to be effective.  There are a lot of decisions you will need to make everyday and even the small decisions count.  Possessing the ability to make these decisions reasonably fast and move to the next thing is paramount.

I recommend reading this article to help you decide:  Lifestyle Design and Choosing to Start a Handyman Business .

Step 2:  What services are you going to offer?

Start by listing your handy skills and then try to figure out which services you would enjoy doing.  Are there any services that gets you excited to think about?  I know that I really enjoy setting up home theatre systems so that is one of the primary services that I offer.  Whenever I get the chance to set one up, it’s the highlight of my work week.

Often times people enjoy what they are good at.  If you are really good at repairing washing machines you might find yourself enjoying it even though somebody else would hate it.  That feeling of excelling and being the best at what you do can really make a difference and keep you motivated.

Licensing is required for certain trades and the laws governing these licenses vary in each state.  Make sure to check your state laws before offering or advertising for any home repair services.

Another thing to consider when deciding what services to offer is your target audience, which leads to the next step.

Step 3:  Who’s homes will you repair?

Choosing a customer base is a very important part of the process and there are a couple things that are worth considering.  First, choose a customer base that actually needs home repair and is willing to pay for it.  An example that immediately comes to mind is single women 50+ that live alone. These customers not only have money, but are more than willing to give it to an honest home repair person so they can live comfortably.  Another plus is that this group typically lacks the skills or desire to complete most home repair tasks.  This is only one example as there are several profitably groups to target.

The second thing to consider, something that most people forget about,  is which audience you want to work with.  Liking the type of people you deal with will make business much more enjoyable.

Now that you’ve chosen your target market, getting to know them will help you reach them with advertisements.  Try to learn how they shop and where they go when they need a home repair.  Then, be found in those places.

For more on choosing a target market:  Targeting the Right Customers

Step 4:  Setting up Shop

Now that you know what home repair services you will provide and who you will provide them to, it’s time to get everything in order so can start raking in the cash.  You may choose to postpone some of theses steps and complete them as you go, but keep in mind that it gets more difficult to focus on these items while balancing a customer schedule.

Here is a list of some of the tasks you should complete for the initial setup.

  1. Choose a name for your home repair business.
  2. Choose a business structure for your handyman business.
  3. Open a business bank account.
  4. Have a logo designed.  It helps you look professional and helps your customers remember you.
  5. Get some business cards and begin handing them out right away.
  6. Set up a business address separate from your home address.
  7. Get some liability insurance if necessary.

When I started my handyman business, the first thing I did was tell my friends and family what I was doing.  This allowed me the opportunity to start getting business right away and helped fund some of the items on the above list.  It’s not likely that you will be overwhelmed with business from telling friends and family, but it may just provide that extra bit of money and motivation you need to move forward.

Step 5:  Market Your Services

This is where you will spend the majority of your time during the first couple of months in business.  Just because you set up this awesome, well branded business, doesn’t mean the calls are going to immediately start pouring in.  People don’t know you exist  and it’s time to let them know.

Depending on who your target market is, you’re marketing strategy and the marketing methods you employ will be different from the next guy.  I’m assuming you have a limited budget so you won’t be able to try everything at once.  You can start by first employing the strategies that you believe will be most effective and then moving on from there.

For me, online marketing is what worked the best by far. It worked so well in fact that I created an entire video course to help others do the same. Check it out here.

Starting a home repair business is the easy part.

It’s true, a home repair business is pretty easy to set up.  The difficult part is actually getting the phone to ring and keeping a steady flow of business.  There 1,000 different ways to market this type of business and 990 of those don’t work.  The goal of this blog is to help you find the ones that do work.

Be sure to sign up for my e-mail newsletter to learn the latest tips and strategies for growing your home repair business.

Have questions or just want to know more?  Leave a comment below.  I check them daily and I would be more than willing to help out.


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  • Bill Parr May 1, 2013

    Hi Big D, I want to thank you for posting this website. I have tried to start a radon testing and mitigation business, and home inspector business and I was unable to get anything going. I have many years as a plumber and a few as a rough framer… I have taken some of the tips on advertising on Craigslist and getting listed on google places. I started 3 weeks ago… The first weekend on Craigslist I received my first handy man job. It two weeks for my google places verification to come in and I have recieved two jobs off that already and one of them wants me to do work in his Dr.s office after I fixed leaky pipes under his kitchen sink. I am planning on working on my website this weekend. I just subscribed to your podcast.

    • Big D May 2, 2013

      Hey Bill,

      It’s great to hear from you! That’s awesome that you are getting results that quickly from google places. You must have chosen wisely with your keywords.

      Thanks for the comment and subscribing to my podcast. If there is anything I can help you with, just let me know.

      Big D

  • Lloyd Virgill March 14, 2014

    Thanks for the advice! Much appreciated, God Bless

  • Dillon July 20, 2015

    Hi i would like to start my own lawn care and house repair business and was wondering requirements and the different challenges i will run into also better ways to keep a good costumer flow thank you sir

  • tim stephens August 17, 2015

    I am 54 years old and have spent my life in the home improvement and construction industry. I am currently self employed doing home improvements and have a registered business , insurance, etc. Problem is that I do somewhat well in the busy months of summer but almost starve in the winter. Not sure if my hourly rate of 30 dollars is too low and I don’t bank money for slow times or I just need to fill winter months or all the above. Any ideas ?

    • Dan Perry August 17, 2015

      Hey Tim,

      Good question, and I do have some ideas for you.

      #1 – I would test increasing your rates. $30/hr seems pretty low to me, especially if you have that much experience.

      #2 – I recommend putting more time into learning and implementing marketing. I offer a course that shares my method for staying booked all year. It’s called the Handyman Web Academy. If that doesn’t resonate with you, there are plenty more resources both on and offline to build your marketing skills.

      #3 – Have you brainstormed services that are more common in Winter? Holiday Decorations, TV Wall mounts, hanging pcitures, etc. You may consider promoting these services to your existing customers with some sort of special or packaged deal.

      There are a couple of ideas. I hope they help!


  • Rob April 15, 2016

    Hi, Thank You for this posting, I found it very helpful. I know all state requirements are different but do you know if a general contracting licence is required for handyman or home repaire service? Thanks in advance for any information you are able to provide.

  • Nguyễn Tiến Nam September 14, 2016

    Dear Mr D,
    I’m Vietnamese and My English is not good. But I seaching own business and I found you. I hope you’ll help me.
    Thank you.

  • Daniel Lozada December 14, 2016

    Helped me get my thoughts in order..I still have acouple questions though.
    How can i get further help?
    Got the business part started up,but I’m out of funds to actually get the material for these jobs

  • rajan March 6, 2017

    nice tips for home repairing

  • eMoov June 25, 2017

    Starting a home repair business is not easy. But with the help of these steps, you can do it with little ease. For sure, those who are planning to engage with this business will learn a lot with this article.

  • Calvin g. Wilson October 12, 2017

    Thanks a million. This was helpful.

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