In this article, I’m going to reveal a free and effective strategy for marketing your handyman business.
That’s right, it’s free…and effective. And, it will work just about anywhere in the world.
So, do you remember the phone book? Well, I’m not talking about that. That’s a waste of time.
Instead, I’m talking about something similar, but way better: getting your handyman business listed in the online directories. I’m sure you have heard of several of these already. Examples include Yelp, Yahoo Local, and lets not forget the almighty Google My Business.
Why Is This So Effective?
First, it’s a free way to get exposure. Just by simply listing your business here you will get more eyes on your business. Since those websites already have tons of traffic, this is your opportunity to tap into that at no cost.
Even if you don’t see a lot of business directly from these directories, customers will often check to see if you are listed if you have any reviews. I’ve talked to a couple of customers that have mentioned that one of the reasons they called me was because I was listed on Angie’s List. They didn’t find me on Angie’s List, but they checked there to see if I was legit. I gained credibility just by being listed.
Secondly, because nobody uses a phone book anymore. It actually pisses me off that they still drop phone books off at my house. What a waste of paper! The internet is the new phone book.
Lastly, most of these directories allow you to add a link to your website (You do have a website, right?). This is good because it helps your website show up on the first page of google when somebody searches for your services. Basically, it’s a form on SEO (search engine optimization) which is a fancy name for getting found online.
Bottom line, you want to get your business on these directories and the sooner the better.
Which Directories Should You Sing Up For?
There are lots of directories to advertise your handyman business, and the list is growing all the time. So, I’ll just make this easy and provide you with a list of some of the main free ones so you can get started right now.
Simply click the links below, create a business profile on each site, and start generating leads (for free) today.
Once you have registered for all of the above directories, you’ll probably want to search for a few more. You can do this by doing a simple google search for your services in your area to see which directories pop up. Go through the results on the first few pages and keep a look out for sites that may be business directories. If you find any, make sure to sign up.
- Make sure that the information you enter such as your company name, address, phone number, etc. is consistent and free of spelling and grammatical errors. This will help with ranking higher in Google Places.
- Fill out all of the information that you can. If they allow 5 images, upload 5 images. If they allow for 10 keywords, try and fill out all 10. The directories tend to favor the more complete profiles.
- Always link to your website if the option is available.
- Some of these directories allow you to add lot of information. I would recommend that you save whatever you write for the first couple directories so you can just copy and paste into the following directories. This will save you a ton of time. Trust me!
- Some of these directories offer paid listings. I didn’t sign up for any of them. To me, there are just too many online directories for me to pay for any of them. I’d rather put my efforts into getting my website to rank in Google’s search engine.
I found the task of registering my handyman business in the online directories to be especially boring. The good news is that you only have to do it once and it’s completely free. It’s really a no-brainer for marketing your handyman business.
Take Your Handyman Marketing To the Next Level
The main reason my handyman business was so successful so quickly, despite the fact that I look like a high schooler, is that I invested time marketing my business.
Instead of falling into the word of mouth trap, I took control and learned how to generate my own leads and it has paid off very well, allowing me to average nearly $100/hr for my services.
Anybody can do the same – with the right marketing strategy.
Unfortunately though, most handymen look at marketing as something they just need to get past so they can start making money. This leads them to rush through the marketing, do it half-heartedly, or try to skip it all together. The sad thing is that this thought process leads to low profits, working for bad customers, and just struggle in general.
Don’t do that. There is a better way, and you don’t have to spend hundreds of hours learning the basics like I had to do.
In fact, I’ve put together a complete handyman marketing training system, that will take you from zero customers to a schedule filled with high paying customers in just 4 weeks. It’s called Handyman Marketing Machine, and it’s already helped dozens of others just like you grow their businesses.