Learn How To Start Or Grow A Handyman Business

HS019 – How To Craft A Sales Story That Attracts Customers And Builds Loyalty

In this episode of The Handyman Startup Podcast, I discuss a fundamental part of any good marketing strategy – Your story.

You may be thinking, “who cares about my story, I’m just a regular dude starting a handyman business.”

That’s what I thought when I first started my handyman business, too.  I thought customers just wanted to have an experienced handyman fix what they needed fixed and to leave when they were done.

Man was I wrong.

Customers do care about your story.  In fact, it can significantly impact their hiring decisions.  If you can craft a decent story that includes at least one of five key elements, you will not only attract more customers, but you’ll attract more loyal customers.  I’m talking about customers that recommend you to their friends, give you online reviews, and hire you over and over, without you even asking them too.

My story has certainly helped me with my business, as it has with Christy Webber, Nick May, and Chris Maxwell-Gaines.  So, I spent some time researching and breaking down what makes a good story and why a good sales story is so effective.  I’ve recorded this podcast to share what I’ve learned with hopes that it will help your business.


Here’s what I discuss in this episode:

  • The 5 critical components of a good sales story.
  • Examples of good sales stories.
  • How to use your story to generate more leads and build loyalty.
  • What a sales story is NOT.

Additional Recommended Resources:

Thanks for listening!  If you get a chance, I’d really appreciate a written review on iTunes to let me know what you think.  I may even feature your review in the next episode!

Comments or Questions?

Please leave any comments or questions in the comment section below.

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  • Nick May August 19, 2014

    Wow, four mentions this week! Holy Cow. Thanks Big D. Great topic on story. I can’t seem to find what you call YOUR handyman business. I hope you are using the engineering story in your branding and your message. If I can use Painters by Trade…Artists at Heart. Then you should have something like: Engineering all your honey-dos to perfection…or something like that. Be different and stand out.

    Good stuff though today!

    • Dan Perry August 20, 2014

      I appreciate the tips as always, Nick. I haven’t quite implemented a tagline or anything yet but that’s a good idea.

  • Chris Maxwell-Gaines August 23, 2014

    Dan, great podcast episode with some super tips. Thanks for providing the framework to help craft your story. It even helps people like me who have a story to be able to position it better and use it more to my advantage. Thanks for the mentions as well. Hope all is well.

    • Dan Perry August 25, 2014

      Thanks Chris! Good to hear from you again and no problem on the mention. You’ve helped me out a ton by simply sharing it so the pleasure is mine.

  • Sushil Bansal October 3, 2016

    Greetings Sir…
    Thanks for sharing useful tips. Am into handymen service business from last 1.5 years, we are providing Electrician, Plumbing, R.O, Home appliances repair, CCTV etc services. Some people are in our core team (On salary basis) & others are on call (70 to 80% commission) basis. Please guide how can we encourage more people on call basis to join us.