Software and apps can make running your handyman business much easier.
In fact, since I started my handyman business, I’ve operated almost entirely from my phone, only using my desktop for monthly accounting and marketing purposes.
When it comes to managing customers, quoting jobs, taking notes, tracking payments, taking credit cards, or scheduling, it’s all done on this amazing little device they call an iPhone.
No paper what. so. ever. I like it that way. And, the best part is that all of this software is so affordable that anybody can use it. For example, the main App I use to run my business only set me back $12.99. (now it’s only $5.99)
Not only does this technology save me some serious paperwork headaches, it adds value to the customer and makes my business more efficient.
So, if you’re still walking around with a notepad, a schedule book, and a rolex of your customers, it’s time to upgrade. Here’s how to do it for practically no cost. [Read more…]
I was surprised, to say the least.
I had been working for this customer for well over two years, and suddenly they were questioning my pricing?
Nothing had changed with me. I still charged the same rate with the same trip charge.
Yet, there I sat, staring at my computer, reading an e-mail from a shocked customer who was upset about their bill.
“Was there a mistake with the invoice?” They asked. “What are these extra trip charges for?” and “Can you please call us to discuss this?”
Luckily, I’ve been doing this for a while, so it wasn’t a huge deal. I knew it was just a simple misunderstanding and as long as I didn’t get emotional about it, it would be O.K.
So, that’s what I did. I called them, explained myself, and worked it out. No big deal.
But, the story doesn’t end there. [Read more…]
Are you offering too many services in your handyman business?
Or, are you thinking about getting started but aren’t sure if you have enough skills yet?
What if I told you that by only offering a few services you can actually be more profitable and significantly simplify your business?
The most common handyman business model is what I call the “big or small, we do it all” model, which is how I originally started my business. This is a great model if you love to solve new problems and do a variety of projects.
The problem is that it’s a difficult to scale this model, and it’s often not as profitable as it could be due to it’s complexity.
The alternative is to choose a niche, or specialize in one or more specific services and focus on those. From a marketing and business standpoint, this actually makes more sense. Not only can this simplify your business, specializing can be more profitable.
Here are 7 reasons why you might want to specialize. [Read more…]
Are you tired of customers disappearing after you give them a quote?
You’ve just spent your valuable time to provide a quote and you think you’ve quoted the right price, but they just don’t call you back.
What did the other company do that you didn’t?
It’s impossible to know for sure and there could be a thousand reasons WHY you didn’t land that job. And, many of those reasons are outside of your control.
Maybe the customer is just a tire kicker. Maybe they just need an estimate to submit to insurance. Or, maybe they don’t like you because you look like a guy who bullied them back in high school.
You’ll never land every job you quote, but you can significantly increase your chances with the right strategy and mindset.
In this article, I’m going to share 5 simple and effective tips that you can use to start landing more jobs TODAY (without dropping your prices.) [Read more…]
One of the most powerful insights I’ve gained since starting my first business is that there is an abundance of opportunities.
There’s always a way to get more customers.
There’s always a way to start a business even while you’re working a full time job.
There’s always a way to increase your rates so you can work less and profit more.
In fact, if you ever stop and think about all the opportunities to improve your life or business, it’s pretty amazing. Even overwhelming.
Almost anything you could possibly want to learn is now taught online, and if the information isn’t online, the person who has that information can likely be found online.
With all this knowledge at our fingertips, why is it that most still aren’t achieving their goals? If it’s possible for one handyman to make 6 figures while only working 4 days a week, why aren’t all handymen doing the same? [Read more…]
Buying leads can be a great way to grow your handyman business fast, especially if you are just getting started.
Not only does it get you in front of customers immediately, it allows you to piggyback on the trust of a more established company.
But, just like anything else, if not done properly it can end up costing you much more money than it’s worth. It’s pretty obvious that if you don’t turn leads into actual customers, it’s not going to help your business much. In fact, it’s going to hurt it.
I successfully used paid leads to help grow my handyman business, and in this article, I’m going to share six of my best tips and strategies I learned in the process. [Read more…]
While enjoying a delicious meal at a Mexican place with my wife I learned a valuable marketing lesson.
The food was damn good. I’m talking about delicious nachos and the best molcajate I’ve ever tried. Well, it was the only Molcajete I’ve ever had, but it blew my mind! (See the picture)
Yet, the place was pretty much empty. This concerned me because this place could shut down, which would mean no more Molcajete for me.
This gave me the desire to help them out. I figured that if I tried to give them marketing advice, they’d just smile, say thanks, and not take it. So instead, I helped them in a way they couldn’t refuse.
I decided to do something I never do and gave them a great online review. I downloaded the Yelp app to my iPhone, took a picture of my food, and left a 5 star review raving about my experience.
This is when I learned a valuable marketing lesson. [Read more…]
You’re great at what you do, why don’t you have enough customers? Is it lack of demand?
From my experience, there are a LOT of homeowners looking for a good handyman.
Frankly, I’m surprised at how often I find customers who say “It’s so hard to find good help.” or “I was so happy to find somebody that offered the services you offer that I can actually trust.”
It’s like there aren’t enough handymen or something.
But, I doubt that is the case. I know there are plenty of handymen out there that would love to connect with these customers. I get e-mails from them every week asking me how.
So, If you’re wondering why your phone isn’t blowing up with eager leads, you may be making one of these four marketing mistakes. [Read more…]
Last spring, I took a camping trip to Yosemite National Park, which was probably the coolest place I’ve ever been.
While hiking to the top of Yosemite Falls, I came across a guy who owned a window installation company in Washington State. Let’s call him Cliff for the sake of this story.
I always try to learn from other contractors so I took this opportunity to ask Cliff some questions about his business.
I was immediately hooked. Here was somebody I could learn from. He had 30 years of window contracting experience with 15 years as the business owner.
I was drawn to Cliff’s confidence as well as his level of experience. You could tell he had shit figured out. The fact that he was in Yosemite with his family gave him points in my book.
At the time, I was struggling with pricing my services and always questioning whether I was too cheap or too expensive. So, as I followed him up the steep mountain trail I asked him how he determined his pricing. [Read more…]
As a handyman and writer of this blog, I’m always on the lookout for new ways of getting customers. More specifically, I’m always looking for low maintenance ways of getting customers.
Personally, I don’t like to spend a lot of time marketing my handyman business. Instead, I like to put in focused effort on the 20% of marketing methods that generate 80% of my new leads. This allows me to make a full time living as a handyman while only working 3 days a week.
A few weeks ago while shopping for supplies at a local Lowe’s, I saw an ad at the end of the isle (as shown in the image to the right) and was instantly intrigued. Lowe’s now had it’s own directory for recommending professionals.
Just as Home Depot has done with RedBeacon, Lowe’s was now working on a way to connect their customers with qualified home service pros.
I don’t know about where you live, but a lot of people in my city shop a Lowe’s. But more importantly, a lot of non-contractor’s shop at Lowe’s.
This could be a game changer for many handymen. [Read more…]