I used to think that the best way to grow a handyman business was to become the most skilled and knowledgeable handyman.
After all, it seemed to make sense that the more skills I had, the more demand there would be for my services, and as a result, the more profitable my business would become.
There is some truth to that.
But, as I realized later, your success in this business is not a direct result of your skills or expertise. It’s more closely tied to your ability to communicate those skills and expertise to your customers.
Even if you are the best handyman in your city, it won’t matter if you can’t demonstrate that to others. Conversely, if you are the worst handyman in your city, but you can convince customers otherwise, you can still run a profitable business.
That’s fortunate for me, too, because I’m NOT the best handyman in my city. Not by a long shot. The only real experience I had before starting my business was doing a few small repairs on my own home.
Customers weren’t flocking to me when I told them I was opening my business, either. In fact, some of my good friends continued to hire another handyman after I started my business.
Even my friends didn’t want to hire me!
I’m actually thankful for that, too. The struggle to get customers pushed me to really master my marketing. And as a result, my business became far more profitable and enjoyable than it would have otherwise been.
Good marketing makes running a business a breeze. And it’s worth investing your time and money to learn. In fact, It will likely be the most profitable thing you do.
Here are a few reasons why… [Read more…]