Learn How To Start Or Grow A Handyman Business

Handyman Insight

Puzzle for brain - goals

The year is fresh and there is so much potential for 2018.

Maybe this is the year you finally start that business.

Or maybe it’s the year you’re going to really take your business seriously so you can maximize it’s potential and make more money.

Regardless of your current situation or goals, it’s easy to be optimistic during this time of year. You’ve got almost a full 12 months ahead of you after all.

And that’s great, optimism is a good thing. It makes you happier and being happy can boost creativity, productivity, and lead to more money and even a longer life.

Unfortunately, the optimism also creeps into our minds in another area – our motivation. Since we are so motivated right now about achieving our goals, and they all seem so doable, we tend to think that we’ll always be this motivated.

“This year’s going to be different” we tell ourselves, “I can feel it.”

But is it really? If so, why? What are you actually going to do differently this year that will lead to different results? Seriously, stop and answer that question.

I don’t mean to be a downer, but let’s get real for second, because until we do, NOTHING IS GOING TO CHANGE. [Read more…]

Don’t Make This Mistake When Pricing Your Services

Pricing Mistake Business

I was talking to my brother last week and he mentioned a business idea that he had. He was thinking of starting a lawn care business.

Naturally, just like anybody who’s never started a business, he has certain beliefs and ideas on how to get one going. Some of them really good, and some of them all too common mistakes.

One thing he said in particular that really popped out to me was that the way he figured it, he could charge just a little less than the other lawn care companies, and as a result, get a flood customers to jumpstart his business.

Basically, he was going to use low prices as his marketing strategy.

Now, I love my brother. He’s a great guy and he’s one of the smarter people I know. But dammit, this is one of the dumbest ways to approach business. [Read more…]

Wave of marketing advice

Why do some handymen have too many customers and others don’t have enough? Is it location? Is it skill level? Is it how much they charge?

When I polled my readers a few weeks ago…

  • 35% said they didn’t have enough customers.
  • But 25% said they had TOO many customers and couldn’t keep up with demand.

Why such a big difference? What are the 25% doing that works so well? It’s probably not what you think.

Last week two of my existing customers called me to handle some door repairs. Normally this would be business as usual, but the reason they called was unusual.

Those existing customers didn’t call me because I was the first handyman to pop into their heads, or because I’d been working for them for several years, which I had. [Read more…]

Prison bars escape

I used to wake up each and every day with one single question on my mind…”how many days before the weekend?”

I was counting down the days because I, like millions of people, hated my job. Some people just aren’t meant to live in a cage.

But since I’m not a trust fund baby, I needed the money. I also had no idea how to start a business and I definitely didn’t want another job.

That was 6 years ago. Today I thoroughly enjoy my freedom. I get to wake up without an alarm clock, randomly take days off to go kayaking, and I spend the majority of my time on projects that excite me.

In order to attain that freedom, however, I had to learn a few lessons. A lot actually. It turns out my assumption about starting and running a business were way off base. Most people’s are.

One of my biggest challenges was [Read more…]

Why Starting a Handyman Business Isn’t Risky

Low Handyman Business Risk

If you want to start a handyman business, whether full time or part time, you probably have some fears holding you back. The idea might seem risky.

And that actually makes sense on an emotional level. Your brain is designed to fear the unknown. But I’d like to share why there is actually very little, if no risk at all.

In fact, it’s likely more risky NOT to start a business that puts you in control of your finances and life. The consistent pay and benefits that comes with a 9-5 give a false sense of security, which is only obvious to those who [Read more…]

Famous Author Shares the Secret To Keeping Customers

As a professional handyman, it’s important to keep your customers coming back for more because that’s where the money is.

In fact, I bet that if you looked at just about any handyman business’s numbers, more than 50% of their revenue will be from repeat customers. And for most, existing customers will make up more like 80% of revenue.

There are plenty of strategies out there to help you keep customers loyal – and most of them are great. You should implement as many as you can.

But, I’ve never heard the fundamentals of keeping customers put so concisely as in Neil Gaiman’s commencement speech. [Read more…]

Fear of getting started

“I am an old man and have known a great many troubles, but most of them never happened.” – Unknown

I had a lot of fears before starting my handyman business that nearly held me back from getting started.

And some of my biggest fears had to do with my level of confidence when fixing somebody else’s property.

I had the confidence to fix just about anything on my own home, yet the idea of actually fixing another person’s home (and charging them money to do it) was a completely different animal. It was a scary thought.

What if I made a mistake or broke something I couldn’t fix?

What if they asked me to do something and I didn’t know how? What would I say?

What if I wasn’t fast enough or the level of quality wasn’t high enough?

What if I got over my head on a project?

If you have these same questions, you aren’t alone. I’ve received dozens of e-mails from other aspiring handymen who are concerned with the same scenarios.

I hope this isn’t something that’s holding you back from getting started, but if it is, here’s why you can stop worrying and take the leap into business ownership today. [Read more…]

Thin wire bridge fading into fog

I was surprised, to say the least.

I had been working for this customer for well over two years, and suddenly they were questioning my pricing?

Nothing had changed with me. I still charged the same rate with the same trip charge.

Yet, there I sat, staring at my computer, reading an e-mail from a shocked customer who was upset about their bill.

“Was there a mistake with the invoice?” They asked. “What are these extra trip charges for?” and “Can you please call us to discuss this?”

Luckily, I’ve been doing this for a while, so it wasn’t a huge deal. I knew it was just a simple misunderstanding and as long as I didn’t get emotional about it, it would be O.K.

So, that’s what I did. I called them, explained myself, and worked it out. No big deal.

But, the story doesn’t end there. [Read more…]

5 Reasons To Specialize With Your Handyman Business

Find your niche written in yellow chalk

Are you offering too many services in your handyman business?

Or, are you thinking about getting started but aren’t sure if you have enough skills yet?

What if I told you that by only offering a few services you can actually be more profitable and significantly simplify your business?

The most common handyman business model is what I call the “big or small, we do it all” model, which is how I originally started my business.  This is a great model if you love to solve new problems and do a variety of projects.

The problem is that it’s a difficult to scale this model, and it’s often not as profitable as it could be due to it’s complexity.

The alternative is to choose a niche, or specialize in one or more specific services and focus on those.  From a marketing and business standpoint, this actually makes more sense.  Not only can this simplify your business, specializing can be more profitable.

Here are 7 reasons why you might want to specialize. [Read more…]

How To Guarantee Growth In Your business

My legs were on FIRE, but I had to keep pushing through the pain.

Just one more run, I thought. Then, I’ll call it a day.

I didn’t even necessarily want to keep snowboarding either. I’d been riding all day in knee deep powder while weaving through the trees, and any skier or snowboarder knows how fast that will wear you out.

But, there was one thing fueling my motivation. I had to beat my high score.

No, I wasn’t in a competition. Nobody was sitting there timing me or adding up points.

The truth is much less exciting. I had just downloaded an app for my phone designed to track how many vertical feet I snowboarded each day, and I wanted to beat my existing daily record.

I wasn’t going to win a prize, become famous, or even get a pat on the back.

I was pushing myself simply so I could look at a high score on my iPhone app when I was finished.

This may sound pointless, but that’s why it’s the perfect story to illustrate the power of [Read more…]