Some people say that what you don’t know can’t hurt you. I’m gonna call BS on that one.
Often, it’s the things that you don’t know that can hurt you the most. At least I find this to be true when it comes to business.
When I first started my handyman business, I did a lot of things right. I spent gratuitous amounts of time making sure I looked professional and on marketing my services. I also made a strong effort to provide great customer service, do what I said I’d do, and always provide quality work. This focus on marketing, quality, professionalism, and service is what led to my current success as a handyman.
However, I also did a couple of things completely wrong. For example, dropping a customer’s brand new 50″ plasma on the ground and shattering the corner was a clear mistake. Answering the phone and showing up to contractor board sting operation was another experience I’d like to take back.
Yet, neither of these two mistakes ended up costing me all that much money. My biggest mistake ended up costing much, much more. Over $50K in my first year in fact. [Read more…]