Trying to sell a product or service to EVERYBODY is the opposite of a good idea. However, way to many small businesses try to do so and end up wondering why nobody is buying what they sell.
While it may seem counter-intuitive, it’s actually much more effective to target a very specific group to market your services to. This allows your marketing pitch to be more specific to that particular customer group and resonate with them on a higher level. The more your marketing relates directly to their beliefs, pains, or desires, the more likely they are to buy your stuff. Period.
Since there is a wide range of beliefs, desires, and problems with different customers, it’s almost impossible to create a marketing campaign that relates to all of them at the same time – at least not on a level that convinces them to buy. That’s why trying to market to everybody just doesn’t work.
As a handyman business owner, it’s just as important to target a specific customer base as with any other business.
Here’e what to expect in this podcast:
- A step by step method you can implement to reach your best customers.
- The importance of targeting the right customers.
- How you can eliminate time wasting customers by simply filtering them with your marketing content.
- How to target real estate agents with laser precision.
- How I target my customers.
Once you’ve listened to the podcast, please leave a comment below if you have any more questions on the topic. And don’t forget to leave a review on iTunes!
As always, thanks for listening.