While starting up a handyman business, one thing that you should consider is getting a business address that is separate from your home. There are several benefits of doing so, which is what I plan to demonstrate in this article.
You don’t need to rent out any office space. You most likely can’t justify this financially, anyway (at least at this point). An address with a P.O. Box in front of it isn’t ideal either as it looks less professional and/or established. You need something that looks like a real business address, but doesn’t cost a fortune.
I recommend finding a UPS or similar store near your house that offers mailbox services. Anytime Mailbox is also a great option and is just a few dollars per month. This is an excellent option because your address won’t be a P.O. box and looks like a real address on paper. It is also fairly cheap. I think I pay about $300/year for my mailbox. I have access to it 24 hours/day, it’s about 5 minutes from my house, and I only check the mail once a week, usually on Mondays. It saves me time, money, and helps me look like a pro.
If you aren’t convinced yet, here are 5 reasons you should get a dedicated business mailbox.
#1 Look More Professional
Here is yet another way to look more professional with you’re business. If a customer is researching you on google and they type in your address. What do you think is going to look more professional between an address in the middle of a business complex, or a house in the middle of the suburbs? I don’t care how good of a handyman you are. If you don’t look the part, people won’t hire you.
Remember, the more professional and established you look, the more people will trust you. If you can gain a customer’s trust, you have accomplished all you need to in order to get the job. As long as you aren’t ripping your customers off, this trust will also help you command a higher rate for your services. You’ll be much more profitable selling quality opposed to getting into price wars with other handymen.
#2 Privacy Matters
I personally don’t want all of my customers (and especially competitors) knowing my home address. It’s not that I think they are going to come seek revenge for bad service, I just feel a whole lot better not disclosing this information. This is just information that they do not need to know.
It’s also just good practice to separate your personal life from your business. This includes your banking, phone number, and your address.
#3 SEO Boost
If part of your marketing strategy is to be seen in Google (which it should be), then having a business address can give you a little SEO boost on your google places account. If you don’t know what google places is, just type it into your search bar. It’s googles directory of local businesses. If you haven’t listed your handyman business here yet, do it now. Google values it’s own services pretty highly. Since google is the #1 search engine, you’re going to need to adopt Googles values. Sorry, it’s just the way it is.
I’m obsessed with efficiency. Especially when it comes to time wasting tasks such as checking the mail, or even worse, e-mail. By having a mailbox that is close to my house, but not at my house, I don’t check the mail nearly as often as I would. By only checking the mail once a week, and usually while I’m driving past the location anyway, I only need to process the mail once a week. It’s not a huge time saver, but it is a time saver.
#5 It’s Cost Effective
Renting a mailbox at a local UPS Store or similar mailbox service is also cheap. $300/year is nothing when you are considering how many benefits this service provides you.
#6 (Bonus) In Case You Move
Changing your personal address is a pain in the ass. Changing your business address is even worse, especially if you have an established online presence, which you definitely should have if you’re serious about staying in business. If you were to change your address, you’d have to go through dozens of websites and update your information across the board. This almost always leads to mis-information and a degraded online presence for your business.
To get your business mailing address setup today, visit Anytime Mailbox. This is the easiest service I’ve found so far, and it’s very cost effective. (please note, I get a small commission (at no cost to you) if you invest in this service.)