Multiple ladders signifying business competitors

Are you looking to start a handyman business but are worried there might be too much competition?  If so, you’re not alone.

This is a common concern for anybody getting started in a new business. Nobody wants to jump head first into a market that is already saturated with competitors.

Recently, I received an e-mail from one of my readers stating this very concern.  Here’s what she wrote:

Hello Dan,

I am looking to start handyman or shall I say Handy lady services in my area. I am just feeling stuck in a dead end job and really don’t enjoy it. But my interest are supporting and helping people and I am more hands on fixing things DIY and mechanically minded. I guess I just don’t have the courage to just get and do what I enjoy. Your post etc are encouraging. I feel because there are a few handyman services in my area that there is no market for me. I understand that I have to find a niche for what I can do. Any advice would be super. Have a great day.

Others have asked this same question so I decided to share my thoughts in this article. [Read more…]

Pay for SEO as handyman? - SEO with blue arrow

As an established handyman business owner, I’m constantly getting cold-called by services offering to “get me to the top of google search.”  They also say things like “we are only going to work with one handyman in your area” or “we are a partner of Google.”

They are selling SEO services.

Fortunately, I know how internet marketing works and I don’t fall for this valueless money-pit of a scam.

But, it’s obviously working on other people, otherwise there wouldn’t be hundreds of these companies popping up and continuing to call me and other small business owners.

I’m writing this article for two reasons.  One, to save you from making the mistake of paying for cheap, spammy, SEO services.  And secondly (and more selfishly), to reduce the effectiveness of these cold-calls so maybe my phone will stop ringing with them!

In this article, I’ll explain what SEO is in case you don’t know.  Then, I’ll discuss why you shouldn’t pay for it and what to do instead. [Read more…]

Word Leads in yellow on black background

Buying leads can be a great way to grow your handyman business fast, especially if you are just getting started.

Not only does it get you in front of customers immediately, it allows you to piggyback on the trust of a more established company.

But, just like anything else, if not done properly it can end up costing you much more money than it’s worth. It’s pretty obvious that if you don’t turn leads into actual customers, it’s not going to help your business much. In fact, it’s going to hurt it.

I successfully used paid leads to help grow my handyman business, and in this article, I’m going to share six of my best tips and strategies I learned in the process. [Read more…]

Screen Shot of Amazon Local Services

As if Amazon didn’t have enough products to sell already, they are now in the business of selling services.  That’s right, you can now hire a handyman, or offer your handyman services through Amazon Home Services.

What does this mean for handymen and other service providers?  Should you partner up with the internet giant to grow your business?

In this article, I’m going to explain what Amazon Home Services is and what it means to you –  the service provider. [Read more…]

Delicious Mexican Food

While enjoying a delicious meal at a Mexican place with my wife I learned a valuable marketing lesson.

The food was damn good.  I’m talking about delicious nachos and the best molcajate I’ve ever tried.  Well, it was the only Molcajete I’ve ever had, but it blew my mind!  (See the picture)

Yet, the place was pretty much empty.  This concerned me because this place could shut down, which would mean no more Molcajete for me.

Not good.

This gave me the desire to help them out.  I figured that if I tried to give them marketing advice, they’d just smile, say thanks, and not take it.  So instead, I helped them in a way they couldn’t refuse.

I decided to do something I never do and gave them a great online review.  I downloaded the Yelp app to my iPhone, took a picture of my food, and left a 5 star review raving about my experience.

This is when I learned a valuable marketing lesson.   [Read more…]

Computer Screens showing graphs and charts

Are you a handyman, contractor, or plumber who is trying to get more customers?

If so, it’s about time you optimized your Google My Business Profile and start taking full advantage of the free and effective marketing tool.

When I first started my handyman business three years ago, I set up a Google Places (now called Google My Business) profile, and within a couple of days I was already receiving leads from it.  Since, it has helped me generate many leads and continues to play a significant role in my online marketing strategy.

I love tools like this because they help lower the barrier of entry to get started as a service pro.  In this article, I’ll share how you can use this free tool to grow your business. [Read more…]

Lost Money in the Garbage

Some people say that what you don’t know can’t hurt you.  I’m gonna call bullshit on that one.

Often, it’s the things that you don’t know that can hurt you the most.  At least I find this to be true when it comes to business.

I’ll explain.

When I first started my handyman business, I did a lot of things right.  I spent gratuitous amounts of time making sure I looked professional and on marketing my services.  I also made a strong effort to provide great customer service, do what I said I’d do, and always provide quality work.  This focus on marketing, quality, professionalism, and service is what led to my current success as a handyman.

However, I also did a couple of things completely wrong.  For example, dropping a customer’s brand new 50″ plasma on the ground and shattering the corner was a clear mistake.  Answering the phone and showing up to contractor board sting operation was another experience I’d like to take back.

Yet, neither of these two mistakes ended up costing me all that much money.  My biggest mistake ended up costing much, much more.  Over $50K in my first year in fact. [Read more…]

7 Power Tools To Never Leave The Shop Without

Angle Grinder Tool Shooting Sparks

Are you just starting your handyman business and wondering which tools you need to carry with you?

Unfortunately, there isn’t a simple answer.  It pretty much just depends on the services you offer.  As I’ve said before, just because you’re a handyman doesn’t mean you have to know how to do everything or even be prepared for everything.

Spend some time deciding on the services that you will provide and then get the tools required for those services.  Or, even better, just buy tools as you need them.  That’s what I did.

Eventually, you’ll get your tool situation dialed in to fit your style.

Personally, I have a minimalist approach to the tools I carry with me to keep things simple.  If I don’t need to cut mitered edges, I won’t bring a chop saw.  If I’m not going to do a lot of cutting or benchwork, I leave the sawhorses at home.  This not only eliminates the need to tow a trailer, but helps keep my truck clean and organized.

However, there are certain tools that I use often enough to where they have a permanent home in my truck.  Here are the 7 power tools that I never leave the shop without. [Read more…]

A man thinking in front of a lightbulb.

In this blog post I’m going to share a simple, but rarely implemented strategy to get re-inspired, boost your motivation, and help you get more done while enjoying the process.

Recently, I took 3 straight weeks off to just evaluate, think, and strategize.  That’s right, I didn’t work, answer my phone, or even worry about what wasn’t getting done.  And I have to say, it was the best thing I’ve done for myself and business in a long, long, time. [Read more…]

Small Handyman Startup Podcast Icon

Need help with your bookkeeping or accounting?

Good news!  In this episode, I interview Randal DeHart, the leading expert in outsourced construction bookkeeping and accounting services for small construction companies across the USA.

And, Randal isn’t just an accountant, he’s also a former plumbing contractor with 20 years of experience.  So, not only does he understand handyman businesses from a accounting perspective, he understands it from the contractor’s perspective.

Randal’s been involved in the construction industry pretty much since he was born as his dad was a contractor.  After going to school to become an accountant, he decided, like many of us, that he didn’t want to work in an office.  So, he changed his direction and set out to become a plumber.

After very successfully starting, growing, and selling his plumbing company, he got back into accounting and now does it full time, focusing solely on helping contractors, handyman, and other tradesman grow their businesses through an intelligent and strategic approach.

I’m honored to have Randal on the show and I’ve personally gained a lot of highly valuable business knowledge from him.

Here’s what we discuss in this episode: [Read more…]