While enjoying a delicious meal at a Mexican place with my wife I learned a valuable marketing lesson.
The food was damn good. I’m talking about delicious nachos and the best molcajate I’ve ever tried. Well, it was the only Molcajete I’ve ever had, but it blew my mind! (See the picture)
Yet, the place was pretty much empty. This concerned me because this place could shut down, which would mean no more Molcajete for me.
This gave me the desire to help them out. I figured that if I tried to give them marketing advice, they’d just smile, say thanks, and not take it. So instead, I helped them in a way they couldn’t refuse.
I decided to do something I never do and gave them a great online review. I downloaded the Yelp app to my iPhone, took a picture of my food, and left a 5 star review raving about my experience.
This is when I learned a valuable marketing lesson. [Read more…]