As an established handyman business owner, I’m constantly getting cold-called by services offering to “get me to the top of google search.” They also say things like “we are only going to work with one handyman in your area” or “we are a partner of Google.”
They are selling SEO services.
Fortunately, I know how internet marketing works and I don’t fall for this valueless money-pit of a scam.
But, it’s obviously working on other people, otherwise there wouldn’t be hundreds of these companies popping up and continuing to call me and other small business owners.
I’m writing this article for two reasons. One, to save you from making the mistake of paying for cheap, spammy, SEO services. And secondly (and more selfishly), to reduce the effectiveness of these cold-calls so maybe my phone will stop ringing with them!
In this article, I’ll explain what SEO is in case you don’t know. Then, I’ll discuss why you shouldn’t pay for it and what to do instead. [Read more…]