Are you stuck competing with cheap labor?  Are you struggling to generate a healthy profit because there are so many other handymen who are willing to do the same job for less?  Are you afraid that your bids are too high?

A while back, I wrote a blog post and discussed a simple tile repair where I made $225.  After publishing this post, I got an e-mail from one of my readers who said “There is no way I could charge that much in L.A.  There are too many illegal immigrants here to compete with.  Here, that job would only bring about $50.”

At the time of getting this e-mail, I thought he could be right.  Maybe I’m just in a better area that is less competitive for price and that’s why I’m able to charge more.  Maybe some areas just won’t support a high-end handyman.

However, I’ve realized since that this is not the case at all.  If fact, it doesn’t matter where you live, there will always be cheap labor to contend with.  There will always be somebody who is willing to do a job for less.  To the reader who wrote me this e-mail and to countless other handymen and contractors, this would appear as a pricing problem.

But, this isn’t a pricing problem at all, it’s a marketing problem.  Here’s why. Read more…

Are you still on the fence with whether or not a handyman business can actually work?  Or, are you hesitant to get started?  If so, you’re going to get inspired by this episode where I share a great interview with brand new Australian handyman business owner, Justin Terrill.

This is the first time I’ve had a handyman on the show who is just getting started, and it turned out amazing.

Justin started his handyman business only a couple of months ago and is already booked out two weeks in advance while charging a premium for his services.  He was previously a teacher, when he realized that he enjoyed working with his hands much more.  So, he put his skills that he learned from working on a farm to good use and got started with his handyman business in Sydney, Australia.

I got in touch with Justin when he contacted me to thank me for helping him get started.  As a member of the Handyman Web Academy and a reader of this blog, he took action on the knowledge that he learned and has had amazing results.

It was inspiring to talk with Justin, and even though he’s just getting started, I learned a lot from him.  Whether you are just getting started or have been in business for a while, Justin’s got some great insights to share.

Here’s what we cover in this episode: Read more…

Ever since I’ve started my handyman business, I’ve pretty much operated entirely from my phone, only using my desktop for monthly accounting and marketing purposes.

When it comes to managing customers, quoting jobs, taking notes, tracking payments, taking credit cards, or scheduling, it’s all done on this amazing little device they call an iPhone.

No paper what. so. ever.  I like it that way.  And, the best part is that all of this software is so cheap that anybody can use it.  For example, the main App I use to run my business only set me back $12.99. (now it’s only $5.99)

I love technology, and as it turns out, my customers enjoy it as well.  I recently received a positive review from a customer and one thing she mentioned was that she liked how I was tech savvy.

Not only does this technology save me some serious paperwork headaches, it adds value to the customer and makes my business more efficient.

So, if you’re still walking around with a notepad, a schedule book, and a rolex of your customers, it’s time to upgrade.  Here’s how to do it for practically no cost. Read more…

When I started my handyman business 3 years ago, I didn’t look like the typical handyman.  I didn’t have much experience, I didn’t have a reputation to help spread the word, and I looked like I was 18.

Let’s just say customers weren’t sprinting to their phones in a mad dash to call me.

That’s why I knew I’d have to go through extra steps to make myself look professional.  I had to find a way to look like I was actually an established business.  Otherwise, what reason would a customer have to even trust me?

So, I spent some time branding my business.  I did all the things necessary to make it appear as if I’d been doing this for a while.  I went out of my way to differentiate myself from other handymen.

As it turns out, overcompensating for my weakness ended up helping my business tremendously.

Not only did the extra time branding my business convince customers I was worth hiring, but it increased my perceived value in their minds.

The fact that I looked like I was a kid didn’t matter anymore.  I presented myself as if I had my shit together, and that was enough to convince them to at least give me a shot.

Of course, haveing a pretty logo designed and putting on a uniform didn’t get me customers by itself.  I still had to put effort into generating leads.  But it certainly helped close the deal on many occassions and it continues to do so.

That’s why in this podcast, I discuss the power of branding and tips for creating your brand.  Whether you are just getting started or have been in business for a while, a great brand can take your business to the next level. Read more…

Four Reasons You Don’t Have Enough Customers

Post image for Four Reasons You Don’t Have Enough Customers

by Dan Perry on October 9, 2014

You’re great at what you do, why don’t you have enough customers?  Is it lack of demand?

Probably not.

From my experience, there are a LOT of homeowners looking for a good handyman.

Frankly, I’m surprised at how often I find customers who say “It’s so hard to find good help.” or “I was so happy to find somebody that offered the services you offer that I can actually trust.”

It’s like there aren’t enough handymen or something.

But, I doubt that is the case.  I know there are plenty of handymen out there that would love to connect with these customers.  I get e-mails from them every week asking me how.

So, If you’re wondering why your phone isn’t blowing up with eager leads, you may be making one of these four marketing mistakes. Read more…

Have you ever thought about becoming a franchisee?

If so, you’re going to love this Interview.

In this episode of the Handyman Startup podcast, I talk with Linda Stanfield, owner of Benjamin Franking Plumbing in Chandler, Arizona.

Linda has worked with her husband to grow their own Benjamin Franklin Plumbing and has had a lot of success doing it.  She’s also a great person who is interested in improving the home service industry and is willing to share what she’s learned to help others.

With over 15 years as a business owner, Linda has a lot of valuable lessons to teach and it was a pleasure having her on the show.

Regardless of whether you are buying a plumbing franchise, or starting a handyman business, the insights that Linda shares are extremely valuable.

Here are some of the topics we cover in this episode:

  • How the home service industry is changing and what you need to do to adapt.
  • The secret to giving amazing service.
  • Benefits of becoming a franchisee.
  • What to consider when purchasing a franchise.
  • The power of simply wearing a uniform.
  • The importance of learning your financials.
  • The key metrics to focus on in your business.

Read more…

Last spring, I took a camping trip to Yosemite National Park, which was probably the coolest place I’ve ever been.

While hiking to the top of Yosemite Falls, I came across a guy who owned a window installation company in Washington State.  Let’s call him Cliff for the sake of this story.

I always try to learn from other contractors so I took this opportunity to ask Cliff some questions about his business.

I was immediately hooked.  Here was somebody I could learn from.  He had 30 years of window contracting experience with 15 years as the business owner.

I was drawn to Cliff’s confidence as well as his level of experience.  You could tell he had shit figured out.  The fact that he was in Yosemite with his family gave him points in my book.

At the time, I was struggling with pricing my services and always questioning whether I was too cheap or too expensive.  So, as I followed him up the steep mountain trail I asked him how he determined his pricing.   Read more… Review: The Best Online Directory Yet?

Post image for Review:  The Best Online Directory Yet?

by Dan Perry on August 27, 2014

As a handyman and writer of this blog, I’m always on the lookout for new ways of getting customers.  More specifically, I’m always looking for low maintenance ways of getting customers.

Personally, I don’t like to spend a lot of time marketing my handyman business.  Instead, I like to put in focused effort on the 20% of marketing methods that generate 80% of my new leads.  This allows me to make a full time living as a handyman while only working 3 days a week.

A few weeks ago while shopping for supplies at a local Lowe’s, I saw an ad at the end of the isle (as shown in the image to the right) and was instantly intrigued.  Lowe’s now had it’s own directory for recommending professionals.

Just as Home Depot has done with RedBeacon, Lowe’s was now working on a way to connect their customers with qualified home service pros.

I don’t know about where you live, but a lot of people in my city shop a Lowe’s.  But more importantly, a lot of non-contractor’s shop at Lowe’s.

This could be a game changer for many handymen. Read more…

In this episode of The Handyman Startup Podcast, I discuss a fundamental part of any good marketing strategy – Your story.

You may be thinking, “who cares about my story, I’m just a regular dude starting a handyman business.”

That’s what I thought when I first started my handyman business, too.  I thought customers just wanted to have an experienced handyman fix what they needed fixed and to leave when they were done.

Man was I wrong.

Customers do care about your story.  In fact, it can significantly impact their hiring decisions.  If you can craft a decent story that includes at least one of five key elements, you will not only attract more customers, but you’ll attract more loyal customers.  I’m talking about customers that recommend you to their friends, give you online reviews, and hire you over and over, without you even asking them too.

My story has certainly helped me with my business, as it has with Christy Webber, Nick May, and Chris Maxwell-Gaines.  So, I spent some time researching and breaking down what makes a good story and why a good sales story is so effective.  I’ve recorded this podcast to share what I’ve learned with hopes that it will help your business.


Here’s what I discuss in this episode:

  • The 5 critical components of a good sales story.
  • Examples of good sales stories.
  • How to use your story to generate more leads and build loyalty.
  • What a sales story is NOT.

Read more…

I didn’t even want the job, yet there I was again, driving my truck down the highway on a hot summer day, on my way to give a free quote for a gutter repair.

I was new in the business and didn’t know any better.  I thought all handymen gave free quotes.

So, there I was, taking precious time out of my day for a job I didn’t even want.

After my long drive, I got out my 65 lb. ladder, dragged it and positioned it beneath the gutters, climbed it, and immediately noticed that I needed a special bracket to repair them.  I didn’t know where to get the brackets.

So, I turned down the job.

An hour and a half of my time gone with nothing to show for it.

During the drive back I was annoyed and frustrated about wasting so much time and gas.  Even if I would have been able to do the job, it wouldn’t have been worth the extra trip for a quote.

Since then, I’ve stopped giving free quotes because they simply aren’t worth it.  Here’s why. Read more…