Do you ever feel like you are offering too many services in your handyman business?

Or, are you thinking about getting started but aren’t sure if you have enough skills yet?

What if I told you that by only offering a couple services you can actually be more profitable and significantly simplify your business?

The most common handyman business model is what I call the “big or small, we do it all” model, which is how I originally started my business.  This is a great model if you love to solve new problems and do a variety of projects.

The problem is that it’s a difficult to scale this model, and it’s often not as profitable as it could be due to it’s complexity.

The alternative is to choose a niche, or specialize in one or more specific services and focus on those.  From a marketing and business standpoint, this actually makes more sense.  Not only can this simplify your business, but it can make it a whole lot more profitable.

Here are 7 reasons why should specialize. Read more…

In this episode of the Handyman Startup Podcast, I’ve got something special for all you landscaping contractors out there.

I bring on Christy Webber of Christy Webber Landscapes in Chicago, IL and uncover her story and how she went from a small town lady mowing lawns, to running one of the largest Landscaping companies in Chicago.

I know this isn’t the typical type of guest I bring on the show and Christy isn’t a handyman, but the lessons she shares are applicable to all trades.

Christy’s story is incredible, especially considering that she didn’t graduate with a business degree.  In fact, her education was in physical education.  She knew nothing about operating a business and just got started mowing lawns.  And that’s the key to her success, she just got started.

Her determined attitude and love for her job helped her build a business that currently employs roughly 400 people!  Listen in to find out how.

Here’s what we cover in this episode: Read more…

Are you looking for services you can offer that are profitable, enjoyable,  and that attract quality clients?  Well, you’re in luck.

In this article, I’m going to share a profitable service you can offer on the side or as part of your handyman business - TV wall mount installation.  I also share a video of a recent TV wall mount that I did as a little bonus. ;)

When I first started my handyman business, I had no idea I could make good money mounting TVs.  It really shows how little I knew about this business.  It’s crazy to think how ignorant I was when I first got started.

Anyway, I stumbled upon the opportunity back in the day when I was Read more…

Looking for an easy way to increase your profitability?  Consider limiting your service area.  That’s what Michael Rodriguez (a.k.a MROD) of BelleCreak Handyman & Remodeling did.

In fact, he built his business while focusing primarily on a single subdivision.  Listen in to this episode of the Handyman Startup Podcast to learn all about it.

I’m fascinated with what Michael and his partner Alex were able to achieve.  It really goes to show how in demand a good handyman service can be.

Now, I understand that is may sound counterintuitive that limiting your service area can actually be more profitable, but it actually makes a lot of sense.  Here are some of the benefits of limiting your service area. Read more…

Why Online Marketing Generates The Best Leads

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by Dan Perry on February 25, 2014

Last weekend, there was a severe windstorm in my city.  I’m talking about wind that shakes the whole house, knocks over trees, and throws patio furniture.

I remember sitting in my living room with my fiancee and we could feel the whole house shaking.

As you can imagine, the wind damaged a lot of properties in my city.  I mean, this wasn’t like a tornado or anything like that. But wind gusts were estimated to push 80mph.  It was intense.  My patio furniture was completely demolished and it even knocked over and destroyed my propane grill.

The aftermath of the windstorm left fences knocked over, roof shingles scattered throughout the streets, and basically just a whole lot of home repairs.

The morning after the storm, my phone was ringing off the hook.  People needed their homes fixed.  But, where did they look for repairmen and women?

They didn’t open their phone book.  They didn’t look in the weekend newspaper (ok, maybe some of them did).  They went where they knew they could find somebody to help them – the internet.

The handymen, plumbers, electricians, landscapers, and contractors that positioned themselves with a good online presence are now booked out several weeks with profitable jobs.

And here’s the deal – Those aren’t the only high quality leads you can generate online.  Here are 4 more examples of why good online marketing generates the best leads. Read more…

Time for another episode of the Handyman Startup Podcast!  In this session, I sit down with social media expert, Rick Mulready.

We’ve all been hearing the buzz about social media over the last couple years, and there is no doubt it can be a powerful marketing strategy for businesses of all sizes.  Just take a look at Dollar Shave Club, who built a business based on social media marketing almost exclusively.

Social sites like Facebook, Twitter, Pinterest, YouTube, Instagram, and the like are reshaping how we think about promoting our businesses and as far as I can tell, they aren’t going away any time soon.

That’s why I asked Rick Mulready of the Inside Social Media Podcast to join me to discuss how us handymen and other home service providers can take advantage of social media to get more customers.

Rick  has over 12 years of corporate internet marketing experience gained from working for companies like AOL, Yahoo!, and Funny or Die. Read more…

My Monthly Report – December 2013

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by Dan Perry on January 9, 2014

Welcome to my December 2013 monthly income report!

2013 is over and I’m now entering my third year in business. (which is kind of mind blowing)

It’s been an interesting and exciting ride with plenty of ups and downs and I’ve certainly upped my handyman business skills since I started.

If you are new to the blog, I write these income reports each month to share my story with the hope to inspire others.  I believe that if you want it bad enough you can make a great living doing something you love and still have time left to enjoy life.

My goal is to not only achieve that for myself, but help others to as well.

In each report, I share anything interesting that happened during the month, marketing tips, and a profitable featured service that you can start offering in your business.  I also share my income and expenses. Read more…

Is your website generating a consistent flow of new customers?

If not, it’s time to figure out why.

At this point, you probably know the importance of having a professional website and what it can do for your business.

However, if you’re like most handymen out there, you aren’t getting very much business from it.

If that sounds like you, your website isn’t working for one of two reasons (maybe even both):

  1. You aren’t getting any traffic or….
  2. You aren’t converting your traffic into leads.

Not to worry.  In this post I’m going to give you the steps you need in order to turn your website into a lead generation machine. Read more…

The Word of Mouth Trap And How To Avoid It

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by Dan Perry on December 24, 2013

You’ve probably heard that word of mouth is the best way to get new customers and grow your business.  In fact, you’ve probably heard handymen or other contractor’s claim that they’ve built their business on word of mouth (WOM) alone.

I have no doubt that is true….for a select few.

Unfortunately, these stories leave new handymen with the idea that if they simply “do good work” and treat the customer right, their business will explode with new referrals leaving them picking and choosing between highly profitable and enjoyable jobs.

From my experience that is just not the case and I have a feeling I’m not alone.

Here’s the deal.

Relying on word of mouth alone will significantly limit your business success.  It may even cause you to fail.

Here’s why. Read more…

Hire artists for contracting?

That’s what Nick May, founder of Walls By Design, did.

He’s a successful interior painting contractor with over 14 years of experience and get this, he only hires artists!  Surprised?  Be sure to listen to this episode to find out why.

Here are some other topics we cover in this interview:

  • Why targeting high end customers actually brings in a wide variety of customers and gets your phone to ring.
  • A unique way that Nick builds relationships with industry partners in order to get into those million dollar homes.
  • How hiring employees makes you better at what you do.
  • How to hire your first employee (more specifically, how I should hire my first employee.)  Where to look, who to hire, and when. Read more…