Are you stuck competing with cheap labor? Are you struggling to generate a healthy profit because there are so many other handymen who are willing to do the same job for less? Are you afraid that your bids are too high?
A while back, I wrote a blog post and discussed a simple tile repair where I made $225. After publishing this post, I got an e-mail from one of my readers who said “There is no way I could charge that much in L.A. There are too many illegal immigrants here to compete with. Here, that job would only bring about $50.”
At the time of getting this e-mail, I thought he could be right. Maybe I’m just in a better area that is less competitive for price and that’s why I’m able to charge more. Maybe some areas just won’t support a high-end handyman.
However, I’ve realized since that this is not the case at all. If fact, it doesn’t matter where you live, there will always be cheap labor to contend with. There will always be somebody who is willing to do a job for less. To the reader who wrote me this e-mail and to countless other handymen and contractors, this would appear as a pricing problem.
But, this isn’t a pricing problem at all, it’s a marketing problem. Here’s why. Read more…