When I started my handyman business 3 years ago, I didn’t look like the typical handyman. I didn’t have much experience, I didn’t have a reputation to help spread the word, and I looked like I was 18.
Let’s just say customers weren’t sprinting to their phones in a mad dash to call me.
That’s why I knew I’d have to go through extra steps to make myself look professional. I had to find a way to look like I was actually an established business. Otherwise, what reason would a customer have to even trust me?
So, I spent some time branding my business. I did all the things necessary to make it appear as if I’d been doing this for a while. I went out of my way to differentiate myself from other handymen.
As it turns out, overcompensating for my weakness ended up helping my business tremendously.
Not only did the extra time branding my business convince customers I was worth hiring, but it increased my perceived value in their minds.
The fact that I looked like I was a kid didn’t matter anymore. I presented myself as if I had my shit together, and that was enough to convince them to at least give me a shot.
Of course, haveing a pretty logo designed and putting on a uniform didn’t get me customers by itself. I still had to put effort into generating leads. But it certainly helped close the deal on many occassions and it continues to do so.
That’s why in this podcast, I discuss the power of branding and tips for creating your brand. Whether you are just getting started or have been in business for a while, a great brand can take your business to the next level. Read more…